WELCOME TO medcon media

We help you grow your business

Depending on the target audience, social media is an important part of any practice. Your potential patients can become aware of the practice and its doctors on various social media channels such as Facebook or Instagram. Not only can your patients stay in closer contact with your practice, but new patients can also get a good insight into the processes of your practice before the anamnesis.
 
For the Medcon Media team, every practice and its patients are unique. In order to guarantee high quality, we clarify on a case-by-case basis whether social media is worthwhile in your case – because maintaining your own profiles in the social media area is always time-consuming.
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Social Media for Medical Practices & MVZ

Depending on the target group, social media is an important part of practice marketing. Social media channels like Facebook or Instagram allow you to reach out to potential patients at different stages of the patient journey and later stay in closer contact with them. For the Medcon Media Team, every practice team is special and clarifies in each individual case whether social media is worthwhile in your case – because the correct maintenance of your own channels in the social media area is always time-consuming.

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Why you can trust us

Close cooperation with international social media experts

A unique brand design will visually transport your practice philosophy and create a clear recognition effect for your patients. With a keen sense of aesthetics, we develop your individual corporate design, which can be found in your practice logo, on the website, social media and print advertising, thus conveying a coherent overall picture.

Owner-managed agency of doctors

The agency is run by a young doctor who, due to his age, is familiar with the world of social networks. Based on a medical background, the Medcon Media team is able to understand the patients in a more profound way and to enable a good cooperation with medical colleagues.

About us

Medical specialization; In particular Dentists & Plastic Surgeons

With our specialization in doctors, especially from dentistry and aesthetic and plastic surgery, we differ significantly from other agencies. We understand how a practice works, how to optimize it and what an essential role the entire practice team plays. The specialists, MFAs, further training assistants, as well as possible trainees, contribute to the overall picture of the practice - regardless of the specialty.

Einsteiger
Beginner
Setup and all-round management of an Instagram profile (incl. design of the profile picture, captions, new hashtags, highlights, biography, links to the practice's website)
Design and upload 3-4 posts and story posts per week (16 per month – no videos)
Direct interaction with patients via the practice's Instagram account (comments, replies to messages and reactions)
Upload plan
Notifications about innovations, temporary closures of the practice with references to representations
getting started
Advanced
Advanced
Setup and all-round management of 2 profiles; an Instagram and a Facebook profile (incl. design, captions, new hashtags, highlights, biography, links to the practice’s website)
Creation of numerous recordings for the contributions (e.g. presentation of the team and the rooms, announcement)
Design and upload 3-4 posts and story posts per week (16 per month – 1 video)
1x per month analysis of the achieved range based on analytical key figures
Direct interaction with patients via the practice's Instagram account (comments, replies to messages and reactions)
Upload plan
getting started
Expert
Expert
Setup of an Instagram and a Facebook profile (incl. design, captions, new hashtags)
account management
7 posts per week (approx. 30 per month - including 4 videos)
Creation of numerous recordings (e.g.: presentation of the team and the rooms, announcement)
1x per month analysis of the achieved range based on analytical key figures
Building a digital brand, video and photo editing, design of logo, business cards and co.
Direct interaction with patients via the practice's Instagram account
Events such as sweepstakes on the profiles
Upload plan
Inclusion of Internet portals with a medical evaluation function (Jameda, Topmedic, Docinsider and co.)
1x every 6 months and 1x during onboarding professional photo shooting in the practice (rooms, team, doctors, equipment, etc.)
getting started

Goals in social media marketing

Social media accounts maintained by us always serve a specific purpose. Otherwise it can happen that posts, photos and videos run in many different thematic directions and advertisements on Facebook or Instagram will not bring any success for your practice. Goals in social media marketing can be, for example:
 
1. Make new patients aware of the practice
 
2. Build deeper patient loyalty and retain existing patients
 
3. Reduce the workload of the sisters

In addition, it can also make sense to offer informative added value, for example by regularly providing tips for everyday life. Other options that differ from each specialty can be analyzed on a case-by-case basis. Based on the previously defined goals, we then decide together which strategies make sense. Furthermore, we strive to convey a uniform picture of your practice. The recognition value is of particular relevance.

Requirements for practices & Clinics for successful social Media Marketing

In order to be able to help you with your social media activities and at the same time to achieve your previously set goals, we need regular input from your practice or clinic. With the aim of attracting the attention of new patients and retaining known patients in the long term, treating physicians.

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Where and how good ads can be placed

Making a decision on a case-by-case basis, social media marketing can be a good way to attract new patients or colleagues. Experience has shown that advertising marketing on social media and Google can deliver the best results. We decide on a case-by-case basis which platforms we can best use to reach your target group. To make these ads a success, video footage, goals.

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Professionelles Social Media Marketing

In addition to everyday practice, creating and managing social media ads and posts can be a challenge for the practice team. We can do some of the work for you here.
 
In 5 simple steps we develop an individual strategy to what extent cooperation with the Medcon Media Team can achieve your goals.
 
The respective strategy refers to five steps that have been well established:
 
1. Goal setting and determination of the target group with the respective platforms
2. Development of a uniform, stylish, contemporary appearance
(brand identity)
3. Creation of a contribution plan around med. topics of your department
Consideration of possible advertisements
4. Evaluation of the interests of the target group, as well as direct interaction with the
patients via the social media channels
5. Regular review of progress through analytical metrics
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In order to achieve good results, your task is to inform us about news from practice and about innovations in equipment or various services.